Our Methodology
The Digital Trust Framework™
A proprietary, weighted methodology that converts a wide, fragmented set of digital signals into a single, defensible measure of trust — the foundation of every engagement Silicon Minds delivers.
How It Works
Seven pillars. One weighted score.
Each pillar is assessed independently, scored on a 100-point scale, and weighted according to its structural importance to overall Digital Trust. The result is the Digital Trust Score™ — a single number that is comparable across time and across entities.
AI Visibility
Measures how accurately and consistently ChatGPT, Gemini, Claude, and Perplexity describe the entity — including factual accuracy, completeness, and consistency across platforms. This is the pillar most organizations have never measured.
Search Reputation
Assesses the sentiment, accuracy, and composition of the organic search results page — the surface that has historically defined online reputation, and remains foundational.
Executive Authority
Evaluates the strength, accuracy, and verifiability of professional credentials, titles, and positioning as represented across the web.
Entity Authority
Examines how precisely the entity is represented within structured data and the Knowledge Graph — the layer that disambiguates identity for both search engines and AI platforms.
Media Presence
Measures the volume, quality, and credibility of third-party, earned media coverage — a signal that AI platforms weight heavily as external validation.
Digital Trust Signals
Assesses verification markers — citations, structured data, endorsements, and reviews — that corroborate an entity's claims across the digital ecosystem.
Risk Assessment
Identifies exposure to outdated, conflicting, or unverified information that could erode trust — the pillar most directly tied to Digital Crisis Response™.
From Framework to Score
The Digital Trust Score™
Each pillar score is multiplied by its weight and summed into a single Digital Trust Score™ out of 100 — the metric used to establish a baseline, track progress, and report results to leadership every quarter.
Apply the Framework
See your Digital Trust Score™.
The AI Reputation Audit™ applies this exact methodology to your organization or your personal profile.